Trade Show Tips

Vinyl banners are easy to design - in spite of the fact they are very large compared to most graphic design projects you may be used to. In fact they are easier because they are so large.

Anybody with a little bit of graphic design experience can design a vinyl banner. All you need to do is be aware of your objective and follow a few simple rules.

Your objective

Remember, because vinyl banners are generally viewed from a distance you don’t want to try to do too much with your design. Usually you just want to communicate a big headline or graphic. So don’t clutter it up with all kinds of smaller text.

Some Vinyl Banner Design Rules

1. Keep your design simple and striking. The best designs contain two or three basic elements. Usually these will be a photograph, a large headline, and an “identifier” such as your company name, logo, or phone number.

2. Use bright colors. The most striking vinyl banners have lots of bright colors.

3. Make your vinyl banner readable for your target audience. If you are putting it on a building or beside a road on a fence, or on an outfield fence at a baseball or soccer field, MAKE SURE YOUR MOST IMPORTANT MESSAGE IS LARGE ENOUGH TO BE READ.

4. Make sure your images have sufficient resolution.