Trade Show Tips

At most trade shows displays, the back wall of the space is covered with a display such as a PopUp Display. This gives you the opportunity to make a striking statement about your company and/or its products and servicesConcentrate on keeping your most important selling message near the top of your display, on one, or possibly two lines, where it will probably get maximum exposure. Take a fews steps back from your display for a few seconds and look at it from your customer’s point of view. What is he or she most interested in?

So that takes care of the top 1/3 or so of your display. The rest should be used to illustrating your selling points. Don’t use lots of text to actually tell people about your product. If the show is busy, you will spend most of your time standing in front of your display, and your prospects won’t be able to read the text anyway.