February 11, 2008
Trade Show Graphics
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This month we’re bringing you a great selection of videos all about using Photoshop - photo retouching, image resizing, special photographic effects, layers, and much more. You don’t have to wade through hundreds of off-topic videos on Youtube. If you’re into graphic design or want to learn more about adjusting and manipulating photographs you’re sure to find something in this video collection.
January 15, 2008
Trade Show Graphics
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When looking at display graphics the most critical difference is between indoor and outdoor uses. Different applications have different requirements.Indoor display graphics are most often set up in retail stores, malls, trade shows and conferences. Outdoor display graphics are things such as vinyl banners, adhesive vinyl used for vehicles or windows, signs, large outdoor posters, and street banners.
Outdoor items are exposed to the elements and they therefore require special inks in order to be waterproof and resistant to ultraviolet rays. That means it is necessary to use special solvent inks that will not fade nearly as fast in bright sunlight, and are very water resistant.
Even for indoor applications it is often smart to use solvent inks. For instance, banners that you hope to use a number of times must be rolled and unrolled, and water-based inks are much more likely to break down or scratch with this kind of handling. Or if you want to hang a vinyl banner across the front of your display table at a trade show it is likely to be bumped and have drinks spilled on it. The more accident resistant you make it, the better.
September 12, 2007
Trade Show Graphics
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Digital printing has given the graphic designer tremendous versatility. Just a few years ago, printing on vinyl was difficult, costly, and somewhat unpredictable. But now vinyl printing has entered the digital age, making it possible to print in full color.
That means the designer can use logos, color photos, full color cartoons, special type faces - all the tools that have been available for full color offset printing for years.
Adding full color images to vinyl banners will create banner designs with more impact and a more professional appearance. Putting a full color photograph on your vinyl banner is often the easiest way to do this. When you want to add a photo or image to a vinyl banner design, try to keep a few things in mind.
1. Use the Correct Resolution
In order to look crisp and clear an image must have the correct resolution. It is usually best to try to keep resolution at about 100 ppi (pixels per inch) at full size.
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