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Linknet Trade Show and Event Resource Library
A comprehensive library of Trade Show and Event Marketing Articles in various
categories.
Articles are also posted throughout the
Linknet Network
The 5 Latest Entries in each category
Trade Show and Event Promotion
Create a Trade Show Booth That Generates Buzz
May 28, 2006 - by Dick Wheeler
To introduce the latest technologies, the most effective trade show displays combined drama, creativity and design to broadcast their message and pound home their brand awareness.
Building Brand Awareness Through Tradeshows
Jan 10, 2005, Author: Susan Friedmann
Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria...
10 Tips to Use Giveaways Effectively
Jan 2, 2005
Author: Susan Friedmann
Everyone enjoys receiving a gift, even if it is "just a little something." Gift giving creates a favorable impression. It can build goodwill, be an incentive, communicate a message and create awareness.
The Magic of Using Booklets for Tradeshow Giveaways
Jan 2, 2005
Author: Susan Friedmann and Paulette Ensign
More and more meeting and marketing professionals are considering something a little different - booklets. They are a way to attract higher quality prospects, reap a handsome return on the investment of time and money in attending shows, and help set a company apart from the crowd.
Tips on working your trade show booth
Jan 2, 2005
Author: Rick Hendershot
When you're at a trade show, you are competing with everybody else for competition. You have to make your booth attractive, noticeable, and worth coming to. It has to create a great first impression. And so do you, as the guy working it.
Trade Show Displays
Tradeshow Booth Cures - Knick-Knack Knockouts
Aug 7, 2005 - Author: Patty Stripes
Strategic use of Feng Shui elements like light and color of can do a great deal to contribute to our trade show success. But in today's competitive environment, it's necessary to pull out all the stops. Don't worry, we won't ask you to trot out a "dog and pony" show.
Tricks of the Trade: Design your Booth for Maximum Impact
Aug 7, 2005 - Author: Patty Stripes
The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows.
What to Look for in Display Graphics
Aug 3, 2005 - Author: Rick Hendershot
Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large format" printing device. Normally display graphics are over-sized graphics printed on paper or some other material, and then mounted or hung on a graphic display unit of some sort in a conspicuous place. The purpose of display graphics is to promote your product or service with impact, so they should be designed and produced accordingly.
Display and Banner Designs that get noticed
Jan 1, 2005
Author: Rick Hendershot
In advertising it really comes down to this: "Do you want your ad, your poster, your billboard, or your banner to be effective or not?" And now that we have that settled, why not try thinking of something that will get peoples' attention?
Banner Star Features Changeable Graphic
Dec 1, 2004
Author: Rick Hendershot
The Banner Star features lightweight aluminum end pieces that clip onto the graphic. So the graphic can be easily changed when it is time to update your display.
Creative Resources
Putting Flash Video online using Flix Pro
Dec 30, 2004
Author: Rick Hendershot
Flix appeared to be my sort of product. Free-standing, no hidden Macromedia-oriented agenda, apparently quite flexible, and lots of built-in "player" designs that should hold off for quite a while the desire to go into Flash MX and start designing new players.
Flash Slide Show and Animation Tools from Imagematics
Dec 29, 2004
Author: Rick Hendershot
If you are looking for a tool to take a series of digital images and turn them into a flash presentation, then chances are ImageMatics has a product that fits the bill.
Flash Media Alternatives - Camtasia Producer
Dec 24, 2004
Author: Rick Hendershot
I have have always been unhappy with the mainstream alternatives — Windows Media, Real, and Quicktime. What a pain having to encode for different players — and then trying to get those players to work. It is no wonder that rich media has been stalled for the last three years or so.
Revolution in Creative Media
Dec 24, 2004
Author: Rick Hendershot
Everything from graphic design to animation to photography to video and audio production has been shaken to its roots by this revolution. Even the not-so-purely-graphics (or "media" related) creative arts such as writing, presenting, training, and, yes, even "sales" have been turned upside down by one or another aspect of the digital revolution.
Alternative Image Editing Software
Dec 23, 2004
Author: Rick Hendershot
Ever since we got our first Mac (about 15 years ago) I've been using Photoshop to do image editing and manipulation. Not on a Mac anymore, but it's still pretty much the same old Photoshop. I really don't know what I'd do without Photoshop. How would I create all those quickie graphics I need to spice up our websites?
Digital Imaging
Should You Use Quark or PhotoShop for Your Large Format Design?
Jan 1, 2005
Author: Rick Hendershot
When you are creating large graphics for printing on trade show displays or large vinyl banners for backdrops and display areas, is it better to assemble your graphics in a page layout program like Quarkxpress, or should you do them all as one image in Photoshop or some similar program?
Online Business Card Comparisons
Jan 1, 2005
Author: Rick Hendershot
These comparisons are for full color business cards with limited variables that I have noted in the chart below. The "standard" configuration is matte finish, and artwork prepared using the online design tool
Alternative Image Editing Software
Dec 23, 2004
Author: Rick Hendershot
Ever since we got our first Mac (about 15 years ago) I've been using Photoshop to do image editing and manipulation. Not on a Mac anymore, but it's still pretty much the same old Photoshop. I really don't know what I'd do without Photoshop. How would I create all those quickie graphics I need to spice up our websites?
Trade Show Training
What Makes A Successful Speaker?
Apr 24, 2006 - by Sandra Schrift
Successful speakers do not necessarily do all the right things all the time. They often take risks and risk bombing. But all highly successful speakers take action, mostly daily, to move toward their goals with lots of course adjustments.
Overcome Your Fear of Public Speaking
Jan 4, 2005
Author: Sandra Schrift
Fear of public speaking is No. 1. Death is No.4. So most people would rather get a root canal and pay their taxes than speak in front of an audience. Here are a few techniques to help you reduce your nervousness and present like a pro.
Vinyl Banners
Vinyl Banners Don't Get No Respect
Dec 1, 2004
Author: Rick Hendershot
Printing machines are now available that can print directly on both indoor and outdoor grade vinyl in stunningly beautiful full color. That means a graphic designer can take the same files she uses for her client's magazine ad or company brochure, blow them up, and print them directly on a very durable piece of vinyl.
Turn Your Vinyl Banner into an Advertising Masterpiece
Dec 1, 2004
Author: Rick Hendershot
In the advertising business you see rookie advertisers making the same design "mistakes" over and over again. They think people are going to walk up to their poster, billboard or vinyl banner and examine every detail. So they cram it with lots of product information, a detailed map of how to get to their store, and the phone numbers of all their sales reps.
Design Tips for Large Vinyl Banners
Dec 1, 2004
Author:
Generally speaking, a vinyl banner is easy to design. Anybody with a little bit of graphic design experience can design a banner. And even if you have no experience, your supplier (for instance America-Banners.com) can point you in the right direction, or even design your banner for a small charge.
Putting Images on Large Vinyl Banners
Dec 1, 2004
Author: Rick Hendershot
When you want to add a photo or image to a vinyl banner design, try to keep a few things in mind. In order to look crisp and clear an image must have the correct resolution. At America-Banners.com we try to keep resolution at about 100 ppi (pixels per inch) at full size.
Vinyl Banners are Not All Created Equal
Dec 1, 2004
Author: Rick Hendershot
But not all suppliers use the same process or the same equipment. Some use silk screening, some use low end ink jet printers, and some use higher end solvent digital printers. It is important to know the difference between these, and often you cannot tell by looking at the descriptions provided to you on supplier websites.
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